Industrial Marketing Stats
Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
93% of B2B marketers use social media, with the average company from that group being active on 6 different channels.
61% of US Marketers Use Social Media to Increase Lead Generation and 55% of Buyers Search for Information on Social Media.
51% of B2B marketers expect to increase their budgets in 2016, with 2 out of 3 of them planning on investing in more visual formats like video.
81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”
67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.