Industrial Marketing Stats
60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014
Online display advertising will capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget.
Whereas only 14% of consumers remember the last display ad they’ve seen, 80% can recall the video ads they’ve watched online in the last week.
Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
93% of B2B marketers use social media, with the average company from that group being active on 6 different channels.
61% of US Marketers Use Social Media to Increase Lead Generation and 55% of Buyers Search for Information on Social Media.
51% of B2B marketers expect to increase their budgets in 2016, with 2 out of 3 of them planning on investing in more visual formats like video.